Vintage posters featuring travel, food and even Guinness will be auctioned for £650,000.

Vintage posters featuring travel, food and even Guinness will be auctioned for £650,000.

A stunning selection of vintage ski, travel and advertising posters are on sale for £650,000 ($900,000).

Colorful posters covering the period from the 1890s to the 1950s promote the serene days of European winter holidays.

There are also examples that celebrate the crown jewels of British tourism, including the picturesque Loch Lomond.

A stunning selection of vintage ski, travel and advertising posters are up for auction.  The above poster is a 1950s British Railways advertisement for visiting Loch Lomond by train or steamboat.

A stunning selection of vintage ski, travel and advertising posters are up for auction. The above poster is a 1950s British Railways advertisement for visiting Loch Lomond by train or steamboat.

Colorful posters covering the period from the 1890s to the 1950s promote the serene days of European winter holidays.  Above is a Pan Am ad from the 1950s. One of the earliest posters in the sale, with over 400 lots, is an 1897 French advertisement for Biscuits Lefevre (pictured).  The poster depicting a girl in a dress made from sickle and wheat was intended to show the origin of their snacks.

Colorful posters covering the period from the 1890s to the 1950s promote the serene days of European winter holidays. On the left is a Pan Am ad from the 1950s. One of the earliest posters in the sale, with over 400 lots, is an 1897 French advertisement for Biscuits Lefevre (pictured right). The poster depicting a girl in a dress made from sickle and wheat was intended to show the origin of their snacks.

The sale features a funny 1956 Guinness poster (pictured) showing a bear perched on a lamppost holding a bottle taken from an unsuspecting member of the public, with the words

The sale features a funny 1956 Guinness poster (pictured) showing a bear perched on a lamppost holding a bottle taken from an unsuspecting member of the public, with the words “Oh my God, my Guinness.”

One of the earliest posters in the sale, with over 400 lots, is an 1897 French advertisement for Biscuits Lefevre.

The 23 inches (58 cm) by 17 inches (43 cm) poster, featuring a girl in a sickle and wheat dress, was designed to show the origin of their snacks.

It is valued at £7,000.

An 1895 poster for Victor Bicycles of Boston, USA depicting a woman in a black dress on a bicycle could sell for £9,000.

The above poster, illustrated by Gerald Spencer Price, was commissioned for the British Empire Exhibition in 1924.

The above poster, illustrated by Gerald Spencer Price, was commissioned for the British Empire Exhibition in 1924.

This British Railways ad from the 1940s encourages travelers to explore Windsor by rail. Above is a poster from 1953 urging people to come to London in the year of the coronation of Queen Elizabeth II.  It shows members of the Queen's Horse Guards riding through the mall past Buckingham Palace.

An advertisement for British Railways from the 1940s on the left encourages travelers to explore Windsor by rail. On the right is a poster from 1953 urging people to come to London in the year of the coronation of Queen Elizabeth II. It shows members of the Queen’s Horse Guards riding through the mall past Buckingham Palace.

An 1895 poster for Victor Bicycles (pictured) from Boston, USA depicting a woman in a black dress on a bicycle could have sold for £9,000.

An 1895 poster for Victor Bicycles (pictured) from Boston, USA depicting a woman in a black dress on a bicycle could have sold for £9,000.

Pictured is Alphonse Mucha's Art Nouveau poster for French stage actress Sarah Bernhardt promoting her 1910s Above is Mucha's second poster of the actress Sarah Bernhardt, dated circa 1914.

Pictured left is an Art Nouveau poster by Alphonse Mucha for the French stage actress Sarah Bernhardt promoting her “World Tour” in the 1910s. On the right is Mucha’s second poster of the actress, dated circa 1914.

A 1931 Swiss ski poster by André Leconte advertising the Mürren resort. The above Art Deco poster inviting tourists to visit the Swiss resort town of Montreux dates from 1934.

Left: André Leconte’s 1931 Swiss ski poster advertising the Mürren resort. The Art Deco poster on the right, inviting tourists to visit the Swiss resort town of Montreux, dates from 1934.

The above vintage British Railways poster advertises the British steel industry in the 1940s.  “There will be plenty of enticing travel ads in the sale,” says a spokesperson.

The above vintage British Railways poster advertises the British steel industry in the 1940s. “There will be plenty of enticing travel ads in the sale,” says a spokesperson.

Pictured is a 1930 Casino de Paris poster featuring the artist Josephine Baker. Poster by Francisco de Sidon Navarro titled Perfumeria Ladiver from 1903.  Posters donated by various collectors will go under the hammer at Swann Galleries in New York.

On the left is a 1930 Casino de Paris poster featuring entertainer Josephine Baker. On the right is a poster by Francisco de Sidon Navarro titled Perfumeria Ladiver from 1903. The posters, which have been submitted by various collectors, will go under the hammer at Swann Galleries in New York.

A 1955 poster by Martin Peikert advertising the Swiss ski resort of Champery, showing a glamorous blonde lying in the snow, can be sold for £7,000.

A 1955 poster by Martin Peikert advertising the Swiss ski resort of Champery, showing a glamorous blonde lying in the snow, can be sold for £7,000.

Martin Peikert’s 1955 poster for the Swiss ski resort of Champéry, showing a charming blonde woman lying in the snow, can be sold for £7,000.

The sale features a funny 1956 Guinness poster showing a bear perched on a lamppost holding a bottle snatched from an unsuspecting member of the public, with the words “Oh my God, my Guinness.”

There is a British Railways ad from the 1950s about visiting Loch Lomond by train or steamboat, and a poster from 1953 urging people to come to London in the year of Queen Elizabeth II’s coronation.

It shows members of the Queen’s Horse Guards riding through the mall past Buckingham Palace.

Other posters advertise the British steel industry in the late 1940s, the British Empire Exhibition in 1924, and rail travel in Britain in the 1940s.

Posters donated by various collectors will go under the hammer at Swann Galleries in New York.

A spokesman for Swann Galleries said: “Composed of over 400 lots, our auction will feature graphic gems from across the ages and from around the world.

“The sale will feature a host of enticing travel ads, including a highly anticipated selection of winter and ski images.”

The sale will take place on February 24th.

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