A vegan raw foodist who hasn’t shampooed in six years has ridiculed those who claim she’s dirty, saying that cutting out conventional products has made her hair healthier than ever.
Laura Ashley of Riverside, Calif., is a proponent of the no-poo method — a move in which people don’t use shampoo — and claims strangers regularly compliment her on her long curly locks.
The 27-year-old says the secret to her luscious locks is avoiding “corporate” shampoos and simply combing her hair and then washing it with water.
Vintage clothing store owner Laura shared her hair care routine on social media, where it was met with mixed reception.
Some praised her “luxurious” hair, while others called her locks “greasy” and begged her to wash her mane, but Laura ridiculed those who criticize her choice and welcomed people who have their own opinions.
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Laura, 27, from California, stopped using shampoo six years ago. She says strangers regularly compliment her on her hair.
The vintage clothing business owner shared her modest hairstyle on TikTok, where it was met with mixed reviews.
Some TikTok commenters were critical of Laura’s tresses, with one saying they looked both oily and dry, while another called them “crunchy”.
Laura said: “I saw some things on the Internet about some people not using shampoo and the more I started to dive into it, the more I wanted to take matters into my own hands and take on as much responsibility as possible.
“This is kind of an experimental DIY thing. [I remember thinking] “Can I make my own shampoo? Do we really need to rely on all these products?”
“My hair looks much healthier now. It used to be straight and I kept heating it up and weighting it down with food.
“Now I let it all go, my hair is frizzy. It’s nice – I wake up, take a shower and I like my hair.
“It’s also good for mental health because it’s important to feel comfortable. In the morning, styling your hair in 40 minutes will not work.
“He feels healthier and is growing faster.”
Laura first prepared an all natural hair wash solution using baking soda and vinegar.
But over time, Laura even ditched those products and simply relied on a wide-toothed comb and water to freshen up her tresses before massaging the ends with oil.
Laura said: “I really wanted to see if I could do it myself. For a while, I consumed natural products like apple soda, baking soda, and vinegar.
“I used these products at the very beginning when I gave up the traditional shampoo. They didn’t really suit me, but maybe my hair was still changing.
Vegan raw foodist Laura first tried using her own all-natural formula to wash her hair, a mixture of baking soda and vinegar. But she soon gave it up in favor of water.
Now her hair is a bit frizzy, says Laura, who says she spent a lot of time and money styling it before making it super straight.
“Now my hairstyle is brushing my hair before showering. I take a shower, rinse it off with my hands and water, massage my scalp to stimulate it, and comb my hair with a wide-toothed comb.
“When I leave the house, I wrap my hair in a towel for half an hour and then apply some argan or rosemary oil. I stopped using the shampoo from the store because there are so many things added to it.
“My thing is, if I can’t pronounce it or don’t know what it is, I will try to stay away from it.
“It can’t be that we’ve lived all this time throughout history and all of a sudden everyone needs a corporate shampoo with 50 ingredients in it.”
Vegan raw foodist Laura believes that her six-year-old diet also contributes to good hair health. She said, “A lot of hair problems are diet related – what goes in has to come out.”
“Many people who have oily hair problems need these products because their diet does it to them.
Simplified Routine: Laura says she washes her hair in the shower using only water before massaging argan oil or rosemary oil to the ends.
Laura believes that her raw food diet, which consists of raw fruits and vegetables, helps keep her hair healthy and beautiful.
“I think a decent amount of people have tried to go off shampoo and they do it for a month or two and think their hair feels terrible.
“I have felt this for a long time, but this is an obstacle to overcome. If you don’t eat well and don’t use shampoo, it will end up on your scalp.
“I don’t necessarily associate going vegan with not shampooing, but I think it has to do with being more organic.
Laura’s raw food diet means she doesn’t cook anything to conserve her nutrients.
“I am a raw foodist and all I eat is fruits and vegetables, so I don’t leave much junk food out of my body.
“I eat very cleanly so I don’t have all this storage or fat. I don’t use shampoo or conditioner, but I don’t heat my hair either. I also do not apply any texturizing creams, gels and mousses.
“I just let my hair do its thing. I’m trying to accept what my hair is. I don’t feel the need to style it. I just let it be.
“I think a lot of people are not used to it. They walk around with their hair warm and styled. People don’t even know what natural hair looks like.
In addition to avoiding commercial shampoo and conditioner, Laura also avoids heating her hair, which she says helps keep it in good condition.
Laura shared her minimalist hairstyle on TikTok to inspire people to try their own way out of commercial products.
“By sharing this on TikTok, I wanted to inspire people, but also shocked a little. I wanted people to have the confidence to try and take their health into their own hands.
“TikTok is, in some cases, very much based on product promotion. I want people to know that they don’t have to keep up with new moisturizers.”
Social media users were split in half when it came to Laura’s hair care.
Laura said: “The comments don’t bother me at all. Whatever people’s opinion of me and my hair, I read the comments with laughter.
“There were people who argued, people who defended me said: “Why are you so cruel to her?”.
“Dude, I’m laughing. They do nothing but promote my page and bring me tons of interactions. I do not care.
“If people want to comment that I look moldy or sticky, do it by all means. Because everyone has their own opinion about hair, so whatever.
“I was never told that I stink. To be honest, I get a lot of compliments on my hair. I am not at all embarrassed by the comments on TikTok, they are funny.
While some commentators have criticized Laura’s hairstyle, many have been quick to defend her, stating that she looks great.
“Whenever I go out in public, this is probably the only thing for which I get compliments. I often get stopped when people say, “Oh my God, you have such beautiful hair.” I’m like, “I’m just using water.”
“I do a hair mask once a week. It’s still washed out, just not with shampoo or conditioner.
“So it doesn’t mean I don’t put anything on my hair, it’s a big misconception that people got from the video.”
Several TikTok commenters criticized Laura for her hair care choices.
One wrote: “How does it look dry and oily at the same time?”
Another commenter said, “It looks crunchy.”
One wrote: “Please teach me how to be dirty.”
Other commentators came to Laura’s defense.
One wrote: “What are the negative comments???? You are stunning.
Another fan commented, “You’re beautiful and you have great hair.”
One wrote: “I don’t know why everyone is so mean, she looks so good.”