Tequila 512 competitor sues Kendall Jenner's 818 tequila for 'brazen' theft of name and design

Tequila 512 competitor sues Kendall Jenner’s 818 tequila for ‘brazen’ theft of name and design

Tequila 512 competitor is suing Kendall Jenner’s 818 tequila for “brazen” theft of name and design… Kim Kardashian’s sister also appears in the lawsuit.

  • Kendall launched her brand in May 2021 and named it after the area code for the San Fernando Valley where she grew up.
  • The lawsuit alleged that her tequila was a “blatant” plagiarism of an idea from a Texas alcohol company that was launched in 2015.
  • The 512 suit also noted that the bottles are very similar and difficult to tell apart as both brands have large numbers on the front.
  • Kim Kardashian was named in the lawsuit when an image of Tequila 512 was used in virtual promos for 818 Tequila in Kim’s mobile app game.
  • contacted 818 Tequila and Tequila 512 for comment regarding the lawsuit.

Tequila 512 is suing Kendall Jenner’s 818 Tequila brand for “brazenly” stealing the Austin company’s name and design.

The lawsuit alleges that 512 sold its tequila “using a very distinctive logo and color scheme that has been in place since 2015.”

Kendall launched her brand in May 2021 and named it after the area code for the San Fernando Valley where she grew up, which the lawsuit alleges is a “blatant” robbery of the idea of ​​a Texas alcohol company named after the area code of Austin. .

Hooray: Tequila 512 is suing Kendall Jenner's 818 Tequila brand for

Hooray: Tequila 512 is suing Kendall Jenner’s 818 Tequila brand for “brazenly” stealing the company’s name and design from Austin.

contacted both 818 Tequila and Tequila 512 for comment regarding the lawsuit.

The lawsuit was filed on Wednesday in the US District Court for the Central District of California.

The lawsuit also noted that the bottles are very similar and difficult to distinguish, as both brands have large numbers on the front.

“And from the whole world of colors and shapes used for product design, Defendant chose to copy Plaintiff’s distinctive black lettering inside a vertical yellow rectangle,” the lawsuit says.

Valley Local: Kendall launched her brand in May 2021 and named it after the area code for the San Fernando Valley where she grew up, which the lawsuit alleges is a Close call: The lawsuit alleges that 512 sold their tequila

Close call: The lawsuit alleges that 512 marketed its tequila “using a very distinctive logo and color scheme that has been in place since 2015” (818 tequila is shown on the left and 512 tequila is pictured on the right).

Beverage: The lawsuit also noted that the bottles are very similar and difficult to distinguish because both brands have large numbers on the front.

Beverage: The lawsuit also noted that the bottles are very similar and difficult to distinguish because both brands have large numbers on the front.

Adding more confusion, Kim Kardashian was named in the lawsuit when an image of Tequila 512 was used in virtual promotional materials for Kendall’s 818 Tequila in Kim Kardashian’s game for the Kim Kardashian: Hollywood mobile app.

“Either Defendant deliberately used Plaintiff’s bottle, hoping to further blur the lines between the two products, or Defendant himself was confused by the difference between the two brands,” the lawsuit says.

A spokesman for the company told TMZ: “We are looking into the complaint and we believe the allegations are unfounded.”

512 is reportedly taking legal action to prevent 818 from using its branding on products, packaging, website and marketing.

Oh no!  Adding more confusion, Kim Kardashian was named in the lawsuit when an image of Tequila 512 was used in virtual promotional materials for Kendall's 818 Tequila in Kim Kardashian's game for the Kim Kardashian: Hollywood mobile app.

Oh no! Adding more confusion, Kim Kardashian was named in the lawsuit when an image of Tequila 512 was used in virtual promotional materials for Kendall’s 818 Tequila in Kim Kardashian’s game for the Kim Kardashian: Hollywood mobile app.

Yikes: This isn't the first controversy Kendall has faced with the brand after she was caught in a storm of accusations of cultural appropriation for naming her spirit after the Calabasas area code and overlooking tequila's deep-seated Mexican heritage.

Yikes: This isn’t the first controversy Kendall has faced with the brand after she was caught in a storm of accusations of cultural appropriation for naming her spirit after the Calabasas area code and overlooking tequila’s deep-seated Mexican heritage.

This isn’t the first controversy Kendall has faced with the brand after she came under a flurry of cultural appropriation allegations for naming her spirit after the Calabasas area code and overlooking tequila’s deeply rooted Mexican heritage.

Almost immediately after announcing her latest venture, Kendall faced scrutiny over her brand name and an attempt to downplay tequila’s cultural significance in the Hispanic community.

“There was just a lack of respect for the culture and the importance of tequila to Mexico,” bartender Lucas Assis told Yahoo Life in February. “She didn’t even know how to drink tequila properly.”

Hard work: Almost immediately after announcing her latest venture, Kendall faced scrutiny over her brand name and an attempt to downplay tequila's cultural significance in the Hispanic community.

Hard work: Almost immediately after announcing her latest venture, Kendall faced scrutiny over her brand name and an attempt to downplay tequila’s cultural significance in the Hispanic community.

He went on to explain that it takes up to nine years for an agave to fully mature before it can harvest, which is a dubious timeframe as Kendall noted that she only spent four years perfecting her new brand.

“The plant is inscribed in the history and culture of the country. Celebrities need to understand the detrimental impact that their brands can have on the production of tequila, but more importantly, on the cultivation of agave in agriculture,” he said.

“Using the culture and history of Mexico just for profit is cultural appropriation. Not to mention, the small, family run distilleries that have been doing it for generations have struggled to keep up with soaring agave prices due to farmers simply not being able to keep up with demand.”

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