MSNBC’s ratings in a critical 30% 25-54 demographic decline since the departure of star Rachel Maddow: 60,000 younger viewers saw less of the network’s flagship show.
- MSNBC’s ratings in the critical 25 to 54 demographic have fallen 30 percent since Rachel Maddow began her hiatus earlier this month.
- Currently. the network is looking to replace her current stunt doubles, Ali Velshi and Alex Wagner.
- Maddow has taken a break and plans to make a film with Ben Stiller, but there are reports that she has no plans to return full-time.
- Her show regularly draws over 1 million viewers and is the most viewed program on the network.
MSNBC’s ratings in the critical 25 to 54 demographic have fallen a whopping 30 percent since Rachel Maddow began her hiatus earlier this month, and the network is now looking to replace her current stand-ins.
Maddow, who hosted the prime time news program, has since been temporarily replaced by Ali Velshi and Alex Wagner at 9:00 pm ET.
A total of 201,000 viewers in that age group watched the show on Monday, down about 60,000 from the previous week. In total, Maddow’s show is watched by about 1 million people.
She started her vacation earlier in February and is expected to take a two-month hiatus as she works on several other projects including a film.
The hiatus of MSNBC’s Rachel Maddow saw a sharp drop in ratings among a key 25-54 demographic for the Left Network’s flagship 9pm slot.
However, the news says she may not be returning to her 9:00 p.m. show permanently as MSNBC plans for new replacements to fill a critical time slot amid falling ratings.
Despite the grim ratings news, Maddow’s stunt doubles still perform better among people aged 25 to 54 than on CNN, whose star anchor Anderson Cooper now runs the channel from 8 am to 10 pm.
Ratings analysis shows that only 170,000 people in the coveted category watched his nightly show.
CNN, the network’s closest competitor for number two behind Fox News, has also undergone a wide-ranging change to its on-air footage.
Maddow’s replacements Ali Weshley (left) and Alex Wagner (right) proved much less popular in her old timeslot, leading MSNBC to plot to replace them from their hosting gigs.
MSNBC parent Comcast’s share price has been trending lower over the past year, and the departure of network star Maddow is likely to heighten concerns about its profitability.
CNN’s ratings plummeted after its star Chris Cuomo was fired from his 9 p.m. seat.
Chris Cuomo, who occupied the same 9:00 p.m. prime time seat as Maddow, was fired late last year for helping his disgraced brother, New York Gov. Andrew, prepare a response to allegations of sexual harassment.
Chris himself has faced accusations of inappropriate behavior towards women, which he denies. Meanwhile, CNN president Jeff Zucker was fired earlier this month over an inappropriate but mutual relationship with a subordinate.
Zucker was thought to be out of time due to his closeness with Chris Cuomo.
The ratings of both liberal-minded channels fall far short of those of conservative rival Fox News, which has experienced a period of relative personnel stability in recent years.
The News Corp-owned network has previously faced its own scandals after former CEO Roger Ailes resigned in 2016 after it was alleged he sexually molested female stars Gretchen Carlson, Megyn Kelly and Andrea Tantaros.
In early 2017, former Fox star Bill O’Reilly was fired by the network after it was revealed he had paid over $13 million to settle sexual harassment lawsuits.