Along with blocking passes at this year’s Super Bowl, viewers will see a lot of blockchain during commercials.
In fact, some are calling this year’s NFL championship game the Crypto Bowl because many of the event’s commercials will feature the shilling cryptocurrency.
Online exchange FTX will run ads featuring former Tampa Bay defenseman Tom Brady and his supermodel wife Gisele Bündchen, featuring New York Jets superfan Fireman Ed.
Canadian cryptocurrency exchange BitBuy has hired NBA star Kyle Lowry to help promote their product.
And Crypto.com chose Matt Damon to give viewers a revived ultimatum to choose their digital currency site.
Former QB Tom Brady catches a transmission from his wife, supermodel Gisele Bündchen, in this ad for FTX.
Matt Damon warns that “fortune favors the brave” in his Super Bowl LVI ad for Crypto.com.
Don’t miss how Miami Heat point guard Kyle Lowry in this Super Bowl ad for Canada’s BitBuy
Coinbase and Israeli financial services EToro will also launch spots.
Many, especially those who have made big bets on cryptocurrencies, see this as a sign that new money has finally become mainstream.
“These companies show that we’re not some weird little nerd in the corner doing some sneaky stuff,” Beth Egan, an assistant professor of advertising at Syracuse University, told The New York Times. “We are a real company, a real advertiser, we are here to stay, we are in the mainstream.”
NBC, which airs the Cincinnati Bengals vs. Los Angeles Rams game, expects over 100 million viewers and charges $7 million for a 30-second spot.
Gisele Bundchen handles the family finances and is pushing her husband Tom Brady to become a major cryptocurrency player. – Are you home? she asks
New York Jets superfan Fireman Ed answers a cryptocurrency question from his nemesis and occasional financial advisor, Tom Brady.
“There is no other event in the U.S. every year where consumers look forward to ads,” Nathaniel Whittemore, head of FTX marketing, told Blockworks.
Not so subtle topic of all announcements: don’t miss out.
“Kyle Lowry has missed over 6,000 times in his career,” says the voice-over. “Don’t be like Kyle.”
Matt Damon walks through a diorama of various adventure-seeking events such as exploring the New World, climbing K2, and Apollo-style space missions.
“Fortune favors the brave,” Damon advises.
Brady and Bundchen call all their friends and ask, “Are you home?”
The Super Bowl ad is in line with the trend of pushing blockchain currency into America’s living rooms.
Since January 2020, crypto companies have spent about $113 million on advertising, according to Bloomberg.
The following #crypto exchanges will be running ads during the Super Bowl today:
Over 117 million people are expected to watch the game!
— Watcher.Guru (@WatcherGuru) February 13, 2022
Digital currency is not the only thing sold in the game.
A-listers from Kevin Hart, Megan Thee Stallion, Ewan McGregor, Zendaya will also offer everything from travel packages to potato chips.
Sideman Andy Richter dresses up as Julius Caesar to sell avocados from Mexico.
A blast from the past Actress Lindsay Lohan looks hot and sweaty on an elliptical trainer in a Planet Fitness commercial.
Married celebrities Scarlett Johansson and Colin Yost film an Alexa ad in which they imagine what would happen if a virtual assistant could read their minds.
Her turn: Alexa turns on the blender when Scarlett gets sick of Colin talking about getting a spray tan before the funeral.
Arnold Schwarzenegger and Salma Hayek return to ancient times for a fun commercial for the BMW Super Bowl inspired by Greek mythology.
Iconic actors play Zeus and his wife Hera, who retire from Mount Olympus for their quiet final chapter, even though things don’t go as planned.
Actor Ralph Moeller also makes a cameo appearance as the sea god and brother of Zeus’ supreme god, Poseidon.
“Walking off Mount Olympus to Palm Springs, Zeus is completely underwhelmed by all earthly electric things – until he meets the all-electric BMW iX M60,” according to the car company’s website.
Pennsylvania Senate candidate Dave McCormick to air Let’s Go Brandon Super Bowl ad that criticizes Biden administration for gaffes
US Senate candidate Dave McCormick will release an ad during Sunday’s Super Bowl that refers to President Biden as “Brandon” and criticizes his performance in everything from withdrawing troops from Afghanistan to rebuilding the economy during the COVID-19 pandemic.
McCormick, 56, is one of dozens of candidates running to replace outgoing Republican Senator Pat Toomey in Pennsylvania.
He was the CEO of Bridgewater Associates, the largest hedge fund in the world with at least $150 billion in assets, from 2020 to January of this year.
In the 30-second clip, dark quotes from the mainstream media flash past the screen as the crowd chants “Let’s go Brandon.”
“It’s so much more than Brandon,” the ad concludes.
“Let’s go Brandon” became a conservative slogan after the NASCAR race in Alabama in October. The crowd chanted “F*** Joe Biden” but an NBC reporter incorrectly said they yelled “Let’s go Brandon” during an interview with race car driver Brandon Brown.
President Biden was forced to acknowledge the slogan on Christmas Eve when an Oregon father told him so during a holiday live broadcast.