Coinbase Crypto Exchange App Crashes After Displaying Unusual Super Bowl Ads

Coinbase Crypto Exchange App Crashes After Displaying Unusual Super Bowl Ads

The Coinbase app crashed just seconds after showing a unique ad displaying a single QR code bouncing across the screen during its Super Bowl debut.

The 60-second commercial featured almost entirely a bouncing, colorful QR code, reminiscent of the bouncing DVD logo. Once scanned, the digital code redirects new users to the Coinbase promotional website, offering a limited-time $15 free bitcoin promotion for new customers and the chance to enter a $3 million raffle.

But the huge audience of the game, estimated at 117 million people, immediately caused the app to crash after logging in to check it out, leaving many users frustrated.

The promotion runs until Feb. 15, but new customers may have trouble signing up to receive a $15 credit after the Coinbase app went offline, presumably due to the huge influx of traffic from smart ads.

With the Super Bowl being one of the most watched shows on television every year, there is no better platform for companies to bring fresh ads to the world. The game is broadcast on over 225 different TV channels, broadcast on approximately 450 radio stations, and viewed in nearly 180 countries around the world.

NBC – the official channel broadcasting this year’s Super Bowl LVI game – announced last week that all Super Bowl commercial timeslots were filled, with some of them, just 30 seconds, selling for a record seven million each.

Coinbase spent 150 bitcoins — roughly $14 million — to serve unique ads.

A screenshot from a Coinbase ad showing a QR code bouncing across the screen, causing the crypto platform app to crash.

A screenshot from a Coinbase ad showing a QR code bouncing across the screen, causing the crypto platform app to crash.

Many fans took out their smartphones at SoFi Stadium, where the Super Bowl between LA Rams and Cincinnati Bengals is being played, to scan Coinbase ads, generating a lot of traffic on the crypto exchange website.

Many fans took out their smartphones at SoFi Stadium, where the Super Bowl between LA Rams and Cincinnati Bengals is being played, to scan Coinbase ads, generating a lot of traffic on the crypto exchange website.

The company is a popular cryptocurrency exchange platform that makes it easy to buy, sell and exchange digital currency. He claims to make “buying bitcoin as easy as buying shares through an online broker.”

Cryptocurrency companies are some of the biggest sponsors of this year’s Super Bowl, with several companies including Crypto.com and FTX using the big game to promote their services, NFTs, or other related projects.

Other promising companies in emerging industries such as home testing for COVID-19, electric vehicle charging and online gambling have also aired their first Super Bowl ads this year.

Some fans took to Twitter to express their delight at the news of the app crash, while others chose to criticize the company for not investing in better servers.

User @auspiciously_t wrote: “Coinbase, how can your servers crash after a planned Super Bowl ad?”

While another user named Vanessa tweeted “#Coinbase how can you opt out of this ad and then have the app crash #SuperBowl.”

Natalie Brunell, host of the bitcoin podcast Coin Stories, reacted by revealing how much Coinbase had invested in their ads: “Coinbase paid 150 #Bitcoins to crash their site” along with the hashtag #priceofSuperBowlAd.

Another account known as “CrypoBull2020” shared, “I don’t understand how a billion dollar company can’t build servers to prevent a website from crashing.”

Coinbase Crypto Exchange App Crashes After Displaying Unusual Super Bowl Ads Coinbase Crypto Exchange App Crashes After Displaying Unusual Super Bowl Ads Coinbase Crypto Exchange App Crashes After Displaying Unusual Super Bowl Ads Fans of Coinbase's Super Bowl ad tweeted that the cryptocurrency exchange company's website crashed after too many viewers scanned the ad's QR code.

Fans of Coinbase’s Super Bowl ad tweeted that the cryptocurrency exchange company’s website crashed after too many viewers scanned the ad’s QR code.

The company also used the hashtag “WAGAMI”, an acronym commonly used in the crypto industry, which means “We’ll do it all”.

Coinbase, founded in 2012, says on its website that its mission is to convey “the radical message that anyone, anywhere, should be able to send and receive bitcoins easily and securely.”

The company says it is “building a crypto economy” with what it calls “a fairer, more accessible, efficient and transparent financial system based on cryptocurrencies.”

“Today, we offer a robust and easy-to-use platform to access the broader crypto economy,” the company adds.

According to its website, over 73 million verified users have signed up for the service in over 100 countries.

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